MANAJEMEN MARKETING DI TK AN NIDA SUBANG JAWA BARAT

Abstract

The mix marketing strategy is an educational service marketing strategy consisting of product, price, place, promotion, people, physical evidence and process which aims to win the education market. From the observation results, TK An Nida Subang West Java is a kindergarten with educational facilities and services that are fairly qualified and have been accredited B. Therefore, the purpose of this study is to analyze the mix marketing strategy at TK An Nida Subang West Java and the obstacles to its implementation as an effort to win the early childhood education market. The research approach is qualitative with descriptive qualitative, data collection techniques (observation, documentation, and interviews), while data analysis (data reduction, data display, and drawing conclusions verification). The results of the study show that the superior products offered are learning based on monotheism and entrepreneurship