MENEJEMEN MARKETING DI MADRASAH ALIYAH HIDAYATUL MUBTADI'IN DESA SIDOARJO KECAMATAN JATI AGUNG KABUPATEN LAMPUNG SELATAN

Abstract

The current era of global competition has created a world paradigm that does not recognize the territorial boundaries of the sovereignty of a country or nation. The impact also creates higher competition in all aspects of people's lives. Likewise with education, education management becomes very important, where educational institutions must create qualified management to win the competition without leaving the essence of education itself. Based on the background of the problem, the researcher wants to conduct a more in-depth study to find out "Marketing Management at Madrasah Aliyah Hidayatul Mubtadi'in Sidoharjo Village, Jati Agung District, South Lampung Regency, Academic Year  2020/2021." The results of this study found that marketing management at Madrasah Aliyah Hidayatul Mubtadi'in Sidoharjo was carried out well. The marketing management program at Madrasah Aliyah Hidayatul Mubtadi'in Sidoharjo has included internal marketing management, external marketing management and online marketing. Two factors that influence marketing management are supporting factors and inhibiting factors. Supporting factors include the high commitment of the madrasa principal, the support of the school community and the commitment  of  the An-Nuriyyah  foundation.  While the inhibiting factors are the lack of communication between school members due to differences in understanding, and the lack of response from the community to the approach of the Madrasah.