MANAJEMEN MARKETING DI MADRASAH ‎ALIYAH HIDAYATUL MUBTADIIN SIDOHARJO ‎‎KECAMATAN JATI AGUNG KABUPATEN ‎LAMPUNG SELATAN‎

Abstract

The current era of global competition has created a world ‎paradigm that ‎does not recognize the territorial boundaries of ‎the sovereignty of a country or ‎nation. The impact also creates ‎higher competition in all aspects of people's lives. ‎Likewise ‎with education, education management becomes very ‎important, where ‎educational institutions must create qualified ‎management to win the competition ‎without leaving the ‎essence of education itself. Based on the background of the ‎‎problem, the researcher wants to conduct a more in-depth ‎study to find out ‎‎"Marketing Management at Madrasah Aliyah ‎Hidayatul Mubtadi'in Sidoharjo ‎Village, Jati Agung District, ‎South Lampung Regency, Academic Year ‎‎2020/2021." The ‎results of this study found that marketing management at ‎‎Madrasah Aliyah Hidayatul Mubtadi'in Sidoharjo was carried ‎out well. The ‎marketing management program at Madrasah ‎Aliyah Hidayatul Mubtadi'in ‎Sidoharjo has included internal ‎marketing management, external marketing ‎management and ‎online marketing. Two factors that influence marketing ‎‎management are supporting factors and inhibiting factors. ‎Supporting factors ‎include the high commitment of the ‎madrasa principal, the support of the school ‎community and ‎the commitment of the An-Nuriyyah foundation. While the ‎‎inhibiting factors are the lack of communication between ‎school members due to ‎differences in understanding, and the ‎lack of response from the community to the ‎approach of the ‎Madrasah. ‎