MANAJEMEN MARKETING SEKOLAH ISLAM TERPADU

Abstract

The current era of global competition has created a world paradigm that knows no territorial boundaries, a country or a nation. The impact also creates higher competition in all aspects of people's lives.  Likewise  with education, education management  becomes very important, where educational institutions must create qualified management to win the competition without leaving the essence of education itself. The main objectives of this research are 1) To find out the Marketing Management Program Planning at Madrasah Tsanawiyah Ma'arif 2;

2) To find out the implementation of the Marketing Management Program at Madrasah

Tsanawiyah Ma'arif 2; 3) To find out the Marketing Management Evaluation Program at

Madrasah Tsanawiyah Ma'arif 2. The method used in this study is a qualitative research, using  the  methods  of  observation,  interviews,  and  documentation.  The  data  analysis technique used is an interactive model and data triangulation to check the validity of the data. The results of this study found that marketing management at Madrasah Tsanawiyah Ma'arif  2  was  carried  out  well.  The  marketing  management  program  at  Madrasah Tsanawiyah Ma'arif 2 includes internal marketing management, external marketing management and online marketing. Two factors that influence marketing management are supporting  factors  and  inhibiting  factors.  Factors  that  support  the  commitment  of  the madrasa principal, the support of the school community and the commitment of the An- Nuriyyah foundation. While the inhibiting factor is the lack of communication between school residents due to  differences  in understanding, and the lack of  response from the community to the approach of the Madrasah.