PREFERENSI KONSUMEN TERHADAP LAYANAN SPBU DI KOTA METRO PERSPEKTIF EKONOMI ISLAM

Abstract

Preference means individual choice or tendency
in choosing products and services, which means individual
freedom in choice. Islam regards freedom as the
foundation of human values and human dignity. Freedom
that distinguishes humans from other creatures. The Quran
explains Allah's knowledge and authority over what He has
ordained for man. A consumer is a person or group that
carries out a series of consumption activities for goods or
services. Consumer decisions for the purchase of a product
are strongly influenced by various factors, such as
perception, learning and memory processes, motivation
and values, self-concept, attitudes, personality and
lifestyleThis study is intended to determine what factors
influence the preferences of gas station consumers in metro
cities from an Islamic economic perspective, research
using qualitative field research methods. The data
collection methods used are: interviews with primary data
sources, namely gas station officers and consumers,
documentation by digging information, and related to
consumer preferences for gas station services in Metro
City.
Based on the results of data sources that researchers
collected related to consumer preferences for gas station
services in Metro City, the perspective of Islamic
Economics is that there is the most important factor
expressed by all respondents about their interest in gas
stations is the value practiced which includes honesty,
because it is the most important factor that must be owned
by a trader and the most expected by a buyer.