IMPLEMENTASI MANAJEMEN RANTAI NILAI GUNA MENINGKATKAN DAYA SAING PRODUK KEDAI KOPI DALAM PERSPEKTIF EKONOMI ISLAM (Studi Kasus pada Kedai Kopi Nyala Coffe Roastery Bandar Lampung)

Abstract

In this era of globalization, competition in doing
business is getting tougher. This can be seen from the
number of similar businesses established that offer the
same goods and services in a market. In order for
organizations to continue to survive and run their business,
they must continue to correct business deficiencies
continuously. According to Lupiyoadi and Hamdani, the
dynamics that occur in the service sector can be seen from
the development of various service industries such as
banking, insurance, aviation, telecommunications, retail,
Coffe Shop, tourism, and professional service companies
such as accounting firms, consultants and lawyers as well
as beauty clinic doctors. Based on previous research
conducted by Mardian and Novia Kusrini in 2016, it is
stated that value chain activities in the pepper commodity
business do not only involve the main activities, but there
are supporting activities that are indirectly involved in the
pepper commodity value chain and this research also aims
to determine the function and dynamics of the value chain
by identifying roles/actors and providing solutions by
encouraging increased income Companies in
implementing a competitiveness strategy that is to use a
low-cost focus strategy and differentiationBased on the
results of research discussions on the implementation of
sharia values in value chain management in increasing
competitiveness in coffee products at Kedai Nyala Coffe
Roastery, the value chain in supporting (secondary)
activities as a whole shows positive things in supporting
performance in the main (primary) activities to create coffe
roastery products. Improving the company's
competitiveness through value chain analysis on the
activities of the supporters (secondary) the company sortsout the details and examines each of its activities. Theresults of the value chain analysis assessment in increasingthe competitiveness of theshop all synergize with eachother to form, support, and support the coffee making
process