MEMBANGUN CITRA MADRASAH MELALUI MANAJEMEN STRATEGIS HUBUNGAN MASYARAKAT
Keywords:
image, madrasa, strategic management, public relationsAbstract
Today, competition between educational institutions, especially in the quality of educational processes and outcomes, is very tight and open. One of the efforts to win the competition is to improve the image in the eyes of the public (public). The perceptions of madrasa residents (principals, teachers, students, and parents of students) and the community about the image of the madrasa are factors that influence the participation of school members and the community. In educational institutions, image is needed in order to provide a good reputation and achievement to be achieved for public relations or public relations. Therefore, the image of the institution is important and must be maintained so that it remains good in the community, both those around educational institutions and in the eyes of the general public. So that educational institutions need efforts to achieve educational goals in general. With today's highly competitive conditions, educational institutions in the field of Public Relations are trying to win public support through programs carried out through structured and well-conceived management strategies so that these efforts are successful.
References
Agama, D. (1989). Al-Qur ‘an dan Terjemahan RI. Semarang. CV. Toha Putra.
Anan, A. A. A. (2015). Strategi Hubungan Masyarakat Dalam Upaya Meningkatkan Mutu Pendidikan Di MTs Darut Taqwa. Jurnal Al-Murabbi, 1(1), 173-186.
Ari, S., & Udaya Jusuf, E. (2015). Prinsip-Prinsip Pemasaran. Yogyakarta: Andi Offset.
Eferi, E. (2015). Manajemen Bidang Hubungan Masyarakat Untuk Meningkatkan Citra SMA. Manajer Pendidikan, 9(6).
Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran, Edisi 13. Jakarta: Erlangga, 14.
Lukiastuti Kurniawan, F., & Hamdani, M. (2008). Manajemen Strategik dalam Organisasi. MedPress (Anggota IKAPI).
Maulidiyah, C. (2021). Strategi Manajemen Humas Dalam Meningkatkan Citra Madrasah Di Mts Al Maarif 01 Singosari Malang. Leadership: Jurnal Mahasiswa Manajemen Pendidikan Islam, 2(1), 1-23.
Moore, H. F., & Phd, H. (2005). Membangun citra dengan komunikasi, Bandung. Bandung: PT Remaja Rosdakarya, H 13
Mulyasa, E. (2003). Menjadi kepala sekolah profesional dalam konteks menyukseskan MBS dan KBK.
Nurul, N. (2018). Strategi Manajemen Humas dalam Menyampaikan Program Unggulan Madrasah. Al-Tanzim: Jurnal Manajemen Pendidikan Islam, 2(1), 36-48.
Ruslan, R. (2008). Metode Penelitian Public Relation dan Komunikasi, Edisi I. Cet. IV.
Setyaningsih, D. L. (2020). Strategi Humas dalam Menciptakan School Branding (Penelitian Kualitatif di Sekolah Dasar Muhammadiyah (SDMT) Ponorogo (Doctoral dissertation, IAIN Ponorogo).
Sondang, P. S. (2008). Manajemen Sumber Daya Manusia. Jakarta: Bumi Aksara.
Widjaja, H. A. W. (2008). Komunikasi, komunikasi dan Hubungan Masyarakat, Jakarta: PT. Bumi Aksara.
Widjaja, J. H. (2010). Peran Budaya Organisasi sebagai Keunggulan Bersaing dalam Proses Manajemen Strategis dan Performansi (Sebuah Tinjauan dari Resoruce-Based View). Jurnal Manajemen Maranatha, 9(2).
